The Wikipedia Index: Facts and Big Business

We’ve said it before, but it’s worth saying again: Monitoring changes to corporate or executive Wikipedia pages is an essential component of reputation management.

As we’ve noted previously on this blog, Wikipedia is the 5th most visited website in the world, with 80 million registered users and 200,000 editors. Wikipedia has changed the way we seek out information and determine its accuracy, with two thirds of US adults saying that they sometimes or always trust what they read on Wikipedia, according to our recent  research — which also found that half of Fortune 500 CEOs (and 94% of companies) have an entry that ranks on page one of Google for searches of their names. Wikipedia is a key component of online reputation for notable organizations and individuals.

With that in mind, look how frequently major brands have their pages edited by Wikipedia’s many editors: 

 

 

 

WikiAlerts™ by Five Blocks facilitates monitoring by sending real-time email alerts when edits are made to tracked Wikipedia pages.