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Track, analyze, and curate what they find.
Your reputation lives in Google, in AI like ChatGPT and Gemini, and in Wikipedia. We track it, find where it falls short, and curate the narrative you need.
A damaging result is ranking today. We contain it.
Curate your brand’s narrative.
Actively track your reputation across Google and LLMs.
Our services.
- Reputation Crisis ManagementA damaging result is ranking now. We contain it.→
- Digital Reputation ManagementAn ongoing program across Google, AI and Wikipedia.→
- Entity OptimizationSo what should be there is what ranks.→
- Online Issues ManagementAddress emerging issues before they escalate.→
- Wikipedia Strategy & ManagementWithin Wikipedia’s transparency guidelines.→
- Digital Reputation AuditA clear read on how you are seen, and what to do.→
Real findings from our own data.
Which airline does Google’s AI call the world’s largest?
United flew more seat miles than any airline in 2025.
Read the study →How often is AI negative about big data center projects?
The answer depends on the question people ask.
Read the study →How many of 44 major news outlets block AI?
Gemini cited none of the outlets that block it.
Read the study →
New data on how AI and Google describe companies.
What AI Says About PepsiCo
Google AI Mode criticized PepsiCo over plastic in 16 of 31 answers, and Coca-Cola in 1. What eight AI engines say about PepsiCo and its CEO.
Which News Sites Can AI Read, and Which Does It Cite?
25 of 44 major news outlets block Google's Gemini app, and it cited zero of their articles. Grok cited blocked outlets more often than expected.
What AI Says About United Airlines
United flew more seat miles than any airline in 2025. Google's AI called American the world's largest airline in 42 of 93 answers. United: 4 of 92.
How AI Describes 25 of the Largest AI Data Center Projects
Ask AI to tell you about a big AI campus: 0 of 1,200 answers were negative. Ask what challenges it faces: 55% were.
How AI Describes Data Centers
Ask AI about data centers and their neighbors and 83% of answers are one-sided criticism, the same as oil and gas pipelines. Industry trade groups: cited in 0 of 238 answers.
In our published research: the Fortune 100 (24,675 AI answers)25 AI data center projects44 news outletsResearch subjects, not a client list
More than two decades of judgment and evidence.
Founded in 2003 by Sam Michelson, with offices in Jerusalem and New York. You won’t find our clients’ names here. That discretion is exactly why they trust us.
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