People are searching your brand.
Track, analyze, and curate what they find.
Your reputation is the narrative about your brand, and it lives in Google, AIs like ChatGPT and Gemini, and in Wikipedia. We help you track it, understand where it falls short of your story, and curate the narrative you need.
A damaging result is ranking today. We contain it.
Rapid response, coordinated with your communications and PR teams. We move first, stabilize the results page, and execute a deliberate plan to take back the narrative.
Curate your brand’s narrative.
Shape how you appear across Google, AI engines, and Wikipedia in advance, so when scrutiny comes your story already holds the top results.
Actively track your reputation across Google and LLMs.
Continuously track how your brand is perceived across Google, AI like ChatGPT and Gemini, and Wikipedia, benchmarked against peers and competitors over time.
A decisive process, from the first call.
Crises don’t wait for a kickoff meeting. Our specialists start on your situation promptly, in lockstep with the people already on it.
Rapid response
You reach a senior specialist, not a queue. We assess the live results page and the immediate exposure.
A prompt startCoordinated containment
We work directly with your comms and PR teams to align the response and stabilize what’s surfacing.
In lockstepAnalyze what’s missing
Beyond moving negatives, we analyze why your reputation doesn’t match your narrative, then curate the content that should rank instead.
Deliberate planProve & protect
We track the results page over time, as compared to peers, and harden the position against the next test.
Measured, ongoingWe track what’s said, find where it falls short, and curate what should be.
We track what AI models, Wikipedia, and Google say about your brand. Then we look at how you want to be seen.
We close that distance by analyzing why your digital reputation doesn’t match your narrative: the missing sources, the missing stories. From there we plan and implement the content and technical work to capture the narrative you need.
On Wikipedia, that means working transparently with the community, within their guidelines.
See the methodology in depth →Our services.
Fully custom engagements, whether you’re containing a crisis or building reputation in advance. Every program runs on daily data from our own platforms, IMPACT™ and AIQ, and is measured against your peers.
Explore all services →Reputation Crisis Management
When a damaging result is ranking now, we move promptly to contain it, coordinated with your comms and PR teams, and execute a deliberate plan to take the narrative back.
Crisis-nowEntity Optimization
Curate a deliberate, accurate presence across the branded results page, so what should be there is what ranks.
Build resilience→Online Issues Management
Identify and manage emerging issues before they escalate, monitored continuously and addressed deliberately.
Build resilience→Wikipedia Strategy & Management
Following Wikipedia’s transparency guidelines while helping curate the pages of your company and executives.
Build resilience→Digital Reputation Audit
A clear read on how leaders and organizations are seen across Google, AI, and Wikipedia, and what to do about it.
Understand & monitor→Decisive action, backed by proprietary technology.
We are rigorously data-driven. Proprietary technology lets us see the results page clearly, move fast, and prove what’s changing, and show exactly how you stack up against peers, over time.
Google AI Mode
Google AI Overview
Page one moved from red toward green over the engagement.
Page one: 10 organic results,4 positive, 1 negative, 5 neutral/unrated; ownership covers 2 of 10 slots. IMPACT™ tracks this page over time, against peers, across 500 locations · 69 countries · 23 languages.
We track millions of data points daily, as compared to peers, and over time, so decisions are made on evidence, and results can be shown.
New data on how AI and Google describe companies.
What AI Says About United Airlines
United flew more seat miles than any airline in 2025. Google's AI called American the world's largest airline in 42 of 93 answers. United: 4 of 92.
How AI Describes 25 of the Largest AI Data Center Projects
Ask AI to tell you about a big AI campus: 0 of 1,200 answers were negative. Ask what challenges it faces: 55% were.
How AI Describes Data Centers
Ask AI about data centers and their neighbors and 83% of answers are one-sided criticism, the same as oil and gas pipelines. Industry trade groups: cited in 0 of 238 answers.
How AI Describes the Fortune 100
We asked eight AI engines about every Fortune 100 company, every day for a month. 43% of the serious negatives they cite are from 2020 or earlier.
Knowledge, built to be cited.
A 1,000+ answer library, the structured, sourced knowledge search and AI engines quote. Retained in full.
Browse the Knowledge Center →A 20-year practice, built on judgment and evidence.
Founded in 2003 by Sam Michelson as YouNeverCall and renamed Five Blocks in 2007, we are a digital reputation management firm with offices in Jerusalem and New York. Our mission: make sure what people find about you online is accurate, current and fair. We work with premium clients who never leave business choices to chance.
Our 60+ results-oriented professionals span technology, communications, marketing, psychology, education, and cyber intelligence, many on staff for nearly a decade. We pair that judgment with big data and proprietary technology to build effective, holistic, customized strategies. Each client works with an account lead who becomes the interdisciplinary expert on their account. You won’t find our clients’ names here, that discretion is exactly why they trust us.
Your digital narrative, especially as seen via LLMs and search, is the gateway to your reputation. It should be deliberate, capture your essence, and be protected in advance of a crisis.
Five Blocks
Tell us how we can help.
In a crisis now, building in advance, or simply taking stock, reach a senior specialist directly. For active crises, we respond quickly.
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