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We help brands and individuals better control and elevate their online presence in Google search, Wikipedia, and, as of recently, in AI-powered search.

We use big data and proprietary technology to create effective, holistic, and customized strategies to help clients take more control of their digital reputation. Our methodology empowers brands to control their online presence effectively and holistically by helping them curate their search presence strategically — including the demotion of unwanted and negative results — without attempting to game the algorithm.

Programs are customized per client, but they generally fall into the categories below. We have a custom program for every type of client and every type of issue.

  • REPUTATION CRISIS MANAGEMENT FOR BRANDS / EXECUTIVES
    Managing a live crisis, or recovering from the lingering effects of one, requires our close cooperation with a client’s communication / PR team/s. Our work ensures that the company or executive’s own sites, profiles, and...
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  • ONLINE ISSUES MANAGEMENT
    This program is centered mainly around public affairs-type work. PR and communications teams work hard to ensure that clients’ preferred pages and sites on an issue appear prominently. Five Blocks ensures that stakeholder searches for...
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  • WIKIPEDIA STRATEGY & MANAGEMENT
    Wikipedia is an important platform for online reputation – it consistently ranks at the top of Google searches. We have over a decade of experience assisting clients in developing an accurate and favorable presence on...
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  • ENTITY OPTIMIZATION FOR BRANDS / EXECUTIVES
    We position a brand’s (and/or executive’s) online reputation optimally for various types of stakeholders, ensuring that searchers find a variety of relevant, updated, and favorable content when searching your brand keywords. Often, an executive’s own...
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  • Digital Brand Audit
    Designed to provide a comprehensive assessment of your brand’s current digital footprint, identify areas for improvement, and uncover opportunities for enhancement. Service Description: Your brand’s digital reputation is the product of the various types of...
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WHO needs Five Blocks?

Typically, clients come to us in crisis, but even after the urgent issue is solved, they realize that a strong online presence will prevent further issues in the future and continue working with us on an ongoing basis. Of course, we would encourage brands and individuals to optimize their digital presence well before a crisis hits. Clients and PR Partners often choose Five Blocks for the following reasons:

  • Online Crisis Management for Executives and Brands

  • Strategic focus on a specific reputational area, like Employer Brand, or ESG

  • People can't find the brand or confuse it with another entity

  • Unfavorable or irrelevant information appears prominently in search

  • Wikipedia does not present the full picture

  • Assisting PR partners' digital strategies

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