ENTITY OPTIMIZATION FOR BRANDS / EXECUTIVES
We position a brand’s (and/or executive’s) online reputation optimally for various types of stakeholders, ensuring that searchers find a variety of relevant, updated, and favorable content when searching your brand keywords. Often, an executive’s own reputation may be linked closely to that of their brand, necessitating a program that encompasses both the individual and the brand.
Who might need this program:
- Brands or Executives whose online presence is confused with a similar company or individual
- Brands or Executives for whom unfavorable, irrelevant, or outdated information appears prominently in search (at the expense of better potential content)
- Brands or Executives with an emerging crisis situation
Program and tactics may include:
- Peer analysis and digital asset audit
- Entity optimization, such as inclusion in Wikidata
- Optimizing notability, such as Brand Wikipedia
- Increasing ownership, including prominence of corporate assets and brand descriptions
- Creating / optimizing bios and social / business profiles
- Multimedia optimization
- Brand building and thought leadership, such as promotion of optimal 3rd party articles, leveraging PR efforts
Timing: Minimum 6 months
