Yaacov’s expertise is corporate strategy, accompanying clients who rely on Five Blocks to be their trusted advisor for all things online. Since joining Five Blocks in 2015, Yaacov has built and maintained some of our largest and most successful business relationships. Using his analytical mind and dedication to both his clients and the team he manages, he proactively finds new ways to keep our programs cutting edge, and our clients engaged and informed.

Yaacov began his career in the cell phone business, spending eight years at one of Europe’s largest electronics retailers. While there, he managed digital marketing spend as a procurement professional, and launched live chat on the eCommerce site.