ONLINE ISSUES MANAGEMENT

This program is centered mainly around public affairs-type work. PR and communications teams work hard to ensure that clients’ preferred pages and sites on an issue appear prominently. Five Blocks ensures that stakeholder searches for target topics return websites and articles that reflect the client’s position.

 Who might need this program:

• An organization seeking public approval for a new initiative.
• A company / industry dealing with an issue in the public eye (e.g., big energy)

Program includes:

• Ensuring all PR efforts are reflected online
• Wikipedia/Wikidata content optimization
• Promotion of existing favorable content
• Identifying thought leadership opportunities.

 

Timing:  6-9 months