Five Blocks IMPACT™
IMPACT™ is our proprietary tracking and analytics platform. It tracks individuals, brands, and issues (keywords) over time, as compared to peers, and across geographies and languages. This provides real-time monitoring and actionable insights that are critical to understanding and influencing digital reputation for our clients.
IMPACT helps individuals and corporations understand not just how their brand is experienced online but why. For example, by analyzing patterns in the data, our account managers use IMPACT to identify the specific underlying reasons that a particular article seems unmovable.
With this knowledge, we can help devise a strategy that will either weaken the negative content or improve alternate, positive content or platforms to replace it.
Key Features
- Tracks daily results of popular search engines using most-searched keywords and topics over the long term
- Enables clients to see how recent news may be impacting results, and to identify trends.
- Tracks Google and Bing, in addition to support for Baidu and SO360. Will soon feature AI model integration. Tracks over 50,000 brands and executives on a daily basis, providing predictive analytics and competitive benchmarking,
- Analysis covers 500 different locations, across 69 countries, in 23 languages.
- Highlights unfavorable content appearing in responses, making it easier to identify potential issues.
- Peer analysis provides valuable insights as to the way other similar entities are being treated by the search engine. Often this is key to understanding how a brand could potentially be seen.
- Using this data (and with the help of AI) our account managers provide specific insights and recommendations on how to address issues and seize opportunities within Search.
- In a typical client program, we track search results for 10-50 keywords daily, often across multiple locations. In most cases, we also track peers/competitors so that we can gain insight from real-time comparisons.
- An AI analysis component has been added to the methodology for even sharper insights.
For more information on how your company can benefit from IMPACT™, contact us below.
