, , ,

How AI Describes the Fortune 100


Blog
#DataNovemberAbout this series

This November, Five Blocks is sharing more research than we ever have: more than 10 new studies, built with data from AIQ and IMPACT™, our own platforms for tracking what AI engines and Google say about companies and their leaders. We would love your feedback. If there is research you are doing, or research you would like to do together with us, get in touch. See all #DataNovember studies.

#DataNovember, Day 1. We asked eight AI engines to “tell me about” every Fortune 100 company, every day from September 6 to October 6, 2026: 24,675 answers and 181,334 citations to 2,581 websites.

What we found

  • 82% of answers cite the company’s own website. It is AI’s #1 source.
  • 56% cite Wikipedia, and 92% of Google AI Mode answers do. ChatGPT: 3%.
  • 8 websites supply half of all citations outside company sites.
  • 67% of Google AI Mode answers cite YouTube. Social media is a Google story.
  • Only 7.7% of answers mention an event from the last three months.
  • 35% of negative points come from a single engine. The engines agree on facts, not problems.
  • 43% of dated serious negatives are about events from 2020 or earlier. AI has a long memory.
43% of the serious negatives AI cites about the Fortune 100 are from 2020 or earlierOpen the full report (PDF) →

Get new research by emailOne email each time Five Blocks publishes a new study. Unsubscribe anytime.

Download the report

Cover of How AI Describes the Fortune 100

PDF · 18 pages · 1.7 MB
How AI Describes the Fortune 100

Download PDFOpen PDF

▶  Prefer to watch? See the 6-minute video below

Watch the video

Watch on YouTube · 6 minutes

Want to know what AI says about your company?

We can run the same analysis on your company and its peers, engine by engine.

Talk to our team

Data: Five Blocks AIQ, Sep 6 to Oct 6, 2026. Engines: ChatGPT, Gemini, Copilot, Perplexity, Grok, Claude, Google AI Mode and Google AI Overview. See all #DataNovember studies.

Get new research by emailOne email each time Five Blocks publishes a new study. Unsubscribe anytime.

Facing this in real life?

Talk to a senior specialist. For active reputation concerns we respond quickly.

Talk to us →
Skip to content