REPUTATION CRISIS MANAGEMENT FOR BRANDS / EXECUTIVES

Managing a live crisis, or recovering from the lingering effects of one, requires our close cooperation with a client’s communication / PR team/s. Our work ensures that the company or executive’s own sites, profiles, and ideal content appear prominently online, and that unfavorable content is demoted.

Often, a successful crisis management program will set the course not only toward digital reputation recovery, but also toward the brand having more control going forward.

Program and tactics may include:

• Analysis of threats and opportunities
• Ensuring all PR efforts are reflected online
• Identifying ideal third-party media and thought leadership opportunities, especially those capable of replacing unfavorable results
• Optimization of owned properties
• Optimization of bio pages
• Social and business profile optimization
• Promotion of neutral and favorable content and demotion of unfavorable results
• Wikipedia monitoring and response
• Monitoring of search results

 

Timing:

3-4 weeks: Initial results

4-6 months: Continued progress

As needed: Monitoring