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Background & Challenge: A client from the Food & Beverage sector (obviously, we are keeping details vague enough to maintain anonymity) with a brand built on “healthy / clean living” had negative Google results surrounding...Read more > -
Situation: In business, sometimes the leadership of a company is unfairly targeted by disgruntled former employees. Several employees of a large corporation were justifiably terminated. The former employees used activist websites and forums to paint the...Read more > -
Typical Discoverability Problem: Searching for X company or individual does not yield optimal results. In some cases, the brand may be difficult to find if there is another prominent entity with the same name. Alternatively,...Read more >
