What information do your stakeholders learn on the search page before ever clicking through to your site? Recently, Sistrix, a digital marketing software company, published an in-depth study to better understand click through rates, or...

People like to do quick, basic research before engaging in business. As the go-to place for that research, Google’s page 1 has become a kind of dossier about people and brands.  This is why the...

Google has learned that the”People also ask” (PAA) box format works well to satisfy queries. Google’s goal in PAA and other features is to make page 1 of search so comprehensive that searchers increasingly find...

Your company or your CEO has a Wikipedia article. Suddenly, you notice a tag on the top of the article screaming that the article is about to be deleted. What happened? Why is the article...