Executive Summary: On February 5th 2015 Google and Twitter announced a renewed partnership enabling Google to utilize Twitter data. This is one of the biggest indicators that Google is serious about Real-Time search. More volatility...

Five Blocks is very excited this week to be sponsoring the Global PR Summit in Miami! With over 350 attendees representing many of the largest and most influential PR firms in the US, we expect...

Digital reputation management requires vigilance and initiative, on many fronts. Search engine result pages, social media, SEO, PR, and Wikipedia are all realms of one’s online presence that must be actively managed in order to...

Followers of this blog know that we have been eyeing for months the phenomenon of in-depth articles and their potential impact on reputations of companies and individuals online. First, we watched their appearance last August,...