Five Blocks AIQ: Tracking & Analysis of AI-powered Search
Five Blocks AIQ: Tracking & Analysis of AI-powered Search
In the real world, if you want to know what important stakeholders think, you can poll them and analyze how they answer various questions to help you understand what they are thinking. You can then plan strategy accordingly.
With AI models like ChatGPT, Copilot, Gemini, and AI Overviews set to become major influencers of what people think about brands and executives, you need to understand what these AI models are thinking and saying about them.
Introducing Five Blocks AIQ, our proprietary AI tracking and analysis platform designed to help you monitor and analyze how leading AI models perceive your brand, based on both LLM training and content available across the internet.
- AIQ gives you a summary of what each AI model “thinks” about your brand.
- It identifies topics and sources that each AI is prioritizing.
- It shows you potentially negative content.
- Most importantly, AIQ gives you context, by comparing your results to those of peers – over time, and across AI models.
- This data analysis is already helping users identify patterns and solutions to reputation challenges.
Using further AI analysis, this platform enables us to create summary reports which can help Brand, PR, and Communications teams focus their efforts.
The future of Search is AI-driven, and AIQ is an essential tool for navigating the complexities of AI-powered Search, and maintaining an accurate, positive digital presence.
We plan to help our clients stay ahead of the curve with AIQ by ensuring your brand is effectively represented in the answers AI provides.
Contact us to learn how AIQ can benefit your brand.
AIQ Features:
- Queries popular AI Models to understand what they think about a specific brand or individual, for example Nabisco or Elon Musk.
- Can also be used to track topics like How is Fedex as an employer? Or: Is MSFT a good investment?
- Highlights unfavorable content appearing in the AI models’ responses, making it easier to identify potential issues without manually sifting through the data.
- AI responses are collated, summarized, and automatically processed to highlight negative content returned by the AI models – calling attention to the most important issues.
- Offers daily tracking – enabling clients to see how recent news may be impacting AI results.
- Offers analysis over the longer term, including the keywords/topics that are trending within the AI responses for a brand.
- Peer analysis provides valuable insights as to the way other similar entities are being treated by AIs. Often this is key to understanding how a brand could potentially be seen.
- Designed to continually track and analyze the way brands are being seen by AI as the technology develops further.
- Will provide specific insights and recommendations on how to address issues and seize opportunities within AI-powered Search.
