-
why we do it
Overwhelmingly, online search is the first stop for a stakeholder – such as customers, potential employees, or investors – seeking information about a brand or an executive.
Leaving things “in Google’s hands,” without helping it understand who you really are, puts a brand’s valuable reputation at significant risk, which can have serious real-world consequences.
-
what we do
Instead of solely focusing on “moving negatives” that undermine reputations, we work to map your ideal presence in a deliberate manner. We ask companies: What are you trying to achieve? Using proprietary technology and data-driven diagnostics, we analyze a brand’s internet presence and map out a more accurate, intentional, and strategic reputation for our clients, together with their communications teams.
Programs can focus on one or more areas of searcher intent, based on optimizing for relevant search terms, thereby impacting the way specific internal and external stakeholders experience the brand.
-
how we do it
Three interests compete for primacy in search: The searcher wants accurate and relevant information; Google wants to satisfy the searcher; and a company wants to own its story.
We work to achieve the ideal overlap between these considerations, where all three are reasonably satisfied.
Using our proprietary tracking and analytics platform, IMPACT™, we use data (such as peer analysis) to plan a client’s ideal online presence. This typically includes clients’ owned web properties or social media, earned media, images, video, Wikipedia, etc., so that these elements populate top results.
-
who we are
We are a team of 50+ results-oriented professionals from diverse disciplines including technology, communications, marketing, psychology, education, and cyber intelligence. Ours is a culture of dedication and stability, alongside cutting-edge tech: Many of our employees have been with us for close to a decade.
With search industry veterans as key staff members, we help teams leverage the evolving opportunities in Google, Wikipedia and other digital platforms – as we have been doing since 2007.
With offices in Jerusalem and New York, we serve as trusted advisors to some of the world’s top companies and executives. We are driven by excellence and relationships, and are not easily daunted by challenge or crisis.
-
OUR CLIENTS & PARTNERS
We work with Fortune 500 corporations and fast-growing brands, multinational organizations, non-profits, and high-profile individuals who want to build, promote, and defend their reputations. We have particular expertise in Financial Services, Healthcare, Energy, Hospitality, Food & Beverage, Education, Retail, Sports, Technology, and Real Estate.
Our partners are PR firms, communications teams, and law firms. Together, we work to ensure that overall strategies leverage their efforts to include the digital reputation angle, such as optimizing all relevant profiles and platforms.
