Digital Brand Audit

Designed to provide a comprehensive assessment of your brand’s current digital footprint, identify areas for improvement, and uncover opportunities for enhancement.

Service Description:

Your brand’s digital reputation is the product of the various types of content that exist – as seen through the lenses of search engines like Google, and increasingly, AI Models like ChatGPT, Gemini, Copilot, and AI Overviews (Google SGE).

Ensuring a strong online presence is crucial. Our Digital Audit is designed to provide a comprehensive assessment of your brand’s current digital footprint, identify areas for improvement, and uncover opportunities for enhancement. This audit will empower you to strategically optimize your online presence and reputation so that regardless of which search engine or AI platform searchers choose, your brand will be optimally positioned.

 

Companies who need this solution:

  • Want to take full advantage of the AI-powered search landscape.
  • Seek to optimize their overall online presence and search engine visibility.
  • Aim to enhance and manage their Google Knowledge Panel and other search features – People Also Ask, Search Suggests, etc.
  • Look to compare and improve their digital footprint relative to peers, across different geographies and languages.
  • Want a comprehensive analysis of their digital content, including images, videos, earned media, and social/business profiles.
  • Need insights and recommendations for optimizing their brand’s appearance in AI models e.g., Gemini, Copilot, ChatGPT, AI Overviews (Google SGE).

 

Unique Value Proposition:

Holistic Approach: We assess the brand’s entire digital presence in Google, AI, Wikipedia and elsewhere – focusing on searcher intent and brand’s preferred presence.

Collaborative Effort: We work closely with your communications and digital teams to ensure alignment and effective implementation.

Data-Driven Insights: Utilizing advanced analysis tools to uncover opportunities and threats.

Ethical Optimization: We leverage optimization opportunities without manipulating search engine algorithms.

Empower the Brand: You will gain a thorough understanding of your brand’s digital presence, enabling you to strategically enhance your online reputation and visibility.

Ongoing integration of new AI model tracking and AI-powered analysis as these technologies roll out.

 

What does the program include?

  • Known/Notable Entity Assessment: Does Google understand your brand?
  • AI Model Analysis: Assessing brand’s reputation across AI models (Gemini, Copilot, ChatGPT, Google SGE), opportunities, threats, hallucinations, and sources being returned by the AI.
  • Knowledge Panel Assessment: Reviewing presence, claiming, accidental duplication, and potential enhancements
  • Current Google Presence Evaluation: Negativity, relevance, missing content, and content type variety
  • Peer/Aspirational Peer Analysis: Comparing online presence to identify opportunities, such as platforms and content types. Includes topics addressed by different AI models.
  • Geographic and Language Comparison: Differences by key geographies and languages – negativity detection and optimization opportunities.
  • Search Features Analysis: Search suggestions, People Also Ask, and Related Searches – optimization opportunities.
  • Image and Video Results: Curation and optimization opportunities
  • Earned Media Evaluation: Third-party media presence in search & identifying opportunities.
  • Social and Business Profile Analysis: Current and Potential
  • Wikipedia Analysis: Current Wikipedia page, opportunities for content addition or removal, and addressing issues.

 

Timing

Our Digital Brand Audit service is a one-month engagement designed to provide actionable insights and recommendations promptly.

Deliverable
Initial findings will be presented after two weeks. Complete  recommendations in the form of a written presentation will be presented in a live video conference call at the end of the month.